Arlagården protects and enhances Arla’s reputation for supplying quality milk in its home markets. In addition, it increases Arla’s ability to compete globally as export countries have the reassurance the milk has been produced to the same high standards.
In the UK, Arla and Red Tractor have worked closely together during the development of Arlagården and Arla is fully supportive of the existing Red Tractor scheme. Arla farmers will continue to meet the Red Tractor requirements but in order to implement Arlagården and its additional 16 standards efficiently and effectively across the 2,500 UK farmers who supply Arla; both schemes will be assessed at the same time.
The most significant of the additional standards relates to the use of antibiotics. Arlagården places emphasis on ensuring farmers work closely with their vet to ensure that antibiotics are used as little as possible, but as much as necessary. Arlagården will require farmers to only use antibiotics for curing or alleviating diseases and illness rather than for preventive purposes.
Arlagården will play a significant role in supporting Arla’s responsible sourcing principles that contribute to its farmer-owned marque. Successfully launched across Europe in August, the marque provides consumers with the reassurance that Arla’s dairy products are from a responsible farmer-owned business where all the profits go back to its owners and are produced with the highest expectations for animal welfare and environmental standards throughout its supply chain.
For more in-depth overview on our quality assurance programme Arlagården in the UK, click here.