FREE 2-Month Readly Subscription T&Cs

These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials.

Claim instructions are deemed to form part of the terms and conditions and by participating all claimants will be deemed to have accepted and be bound by the terms and conditions. Please retain a copy for your information.

Promoter and Data Controller is Arla Foods Limited (Company Number 02143253) whose registered office is at 4 Savannah Way, Leeds Valley Park, Leeds, LS10 1AB.

  1. The LactoFREE x Readly promotion is open to residents of the United Kingdom (excluding Isle of Man and Channel Islands) who are aged 18+, excluding employees and their families of Arla Foods, subsidiary companies, their agencies and anyone professionally connected with this promotion.
  2. Purchase necessary instore or online. Please retain an itemised receipt that states the time and date of purchase during the Purchase Period and prior to claim as this will be required for validation and in order for individuals to receive their reward. Internet access is required.
  3. Purchase Period: Purchase a promotional LactoFREE milk drink (see clause 6 for a list of Promotional Products) between 00:01 on the 18.09.23 and 23:59 on the 30.11.23 inclusive.
  4. Claim Period: Claim online at between 00:01 on the 18.09.23 and 23:59 on 15.12.23.
  5. To Claim: Purchase a Promotional Product within the Purchase Period, go to, complete the online registration form by entering your personal details (full legal name, phone number and email address), enter the last 4 digits of the barcode from your promotional pack and upload a picture of your itemised receipt by 23:59 on 15.12.23 to claim your reward.
  6. Promotional Products (subject to availability and whilst stocks last):
  1. Arla LactoFREE Semi Skimmed ESL Milk Drink – 1 litre
  2. Arla LactoFREE Skimmed ESL Milk Drink – 1 litre
  3. Arla LactoFREE Whole ESL Milk Drink – 1 litre
  4. Arla LactoFREE Semi Skimmed ESL Organic Milk Drink – 1 litre
  1. Further Claim Requirements:
    1. The uploaded receipt will need to show purchase of a Promotional Product during the Purchase Period and clearly show the receipt number. Please note that some receipts may show the date on the reverse and therefore it may be necessary to upload more than one receipt image. Receipt images must be uploaded in .png, .jpeg .tiff, .bmp or .pdf format. File size is limited to 10MB.
    2. Any claim attempts made outside of the Claim Period or receipts that are not dated within the Purchase Period and prior to claim will be deemed invalid.
    3. Claims which do not include all information required will also be deemed invalid.
    4. Claims cannot be made via any retailer or instore.
    5. Each receipt image can only be used once for a single claim regardless of variety purchased.
    6. Only genuine barcodes printed on Promotional Products can be used. Barcodes cannot be sold or transferred. Any attempts to undermine the use of genuine barcodes in this promotion will mean rejection of claim.
  1. Maximum one claim per receipt for the entire Claim Period. Each person can only claim for one carton, regardless of variety.
  2. Reward Claim Process:
    1. Each valid claim will receive a 16-character code (letters & numbers, e.g. CP3TA49Y4HF9TP9U) via the email address provided when claiming and after successful validation and the completion of any verification process which, when inputted on the Readly website or app, allows access to the Readly subscription service for a free 2-month trial period. The code will be delivered within 14 days of successful validation and the completion of any verification process.
    2. The redemption process is administered by Readly. The claimant will receive 2 months free followed by 15% off each month for 12 months (£8.49 per month) unless cancelled. In order to claim the free 2-month subscription, claimants will be required to enter their debit/credit card details; however, no funds will be taken until the 2-month trial period has ended. After 14 months, claimants will be charged a monthly standard subscription of £9.99. The subscription will renew monthly and can be cancelled at any time on the Readly website. All Readly codes expire on 23:59 on 1st September 2024. For the avoidance of doubt, any codes not used by this time will be rendered void. Readly T&Cs can be found at:
  1. A claim must be made directly by the individual submitting the claim. No bulk claims, claims from trade, agents, syndicates, third parties or organised groups will be accepted. If it becomes apparent that a participant is using a computer(s) to circumvent this or any other condition by, for example, the use of ‘script’, ‘brute force’ or any other automated means, that person’s claims will be disqualified. Claims which do not satisfy the requirements of these Terms & Conditions in full will be disqualified and will not be considered.
  2. No responsibility can be taken for claims that are lost, delayed, corrupted, damaged, misdirected, illegible, invalid or incomplete or which cannot be delivered for any technical, delivery or other reason. Proof of sending will not be accepted as proof of delivery. The Promoter does not guarantee continuous or secure access to the web page.
  3. No cash or other alternative reward will be provided in whole or in part, except that in the event of circumstances outside of its control the Promoter reserves the right to substitute a similar reward of equal or greater value. The reward is non-transferable.
  4. For enquires relating to this promotion, please email: Alternatively, enquiries concerning the subscription application process described in clause 9(b) above can be directed to Readly at  
  5. Data Processing:
    1. By claiming, all claimants will be deemed to consent to the transfer of their personal data to the Promoter’s partner, Umbrella Ltd., for the purposes of the administration of this promotion. Your personal details will at all times be kept confidential and in accordance with the General Data Protection Regulation ((EU) 2016/679) (GDPR) and any national implementing laws, regulations and secondary legislation to the GDPR or current Data Protection legislation. Click here for the Promoter’s Privacy Policy and here for Umbrella’s Privacy Policy. You can request access to your personal data, or have any inaccuracies rectified, by sending an email to  All personal data will be deleted three months after the end of the Claim Period.
    2. The subscription application process described in Clause 9(b) above will involve a separate, secondary, submission of personal data. The subscription application process will be administered by Readly, subject to the terms of Readly’s own privacy policy, which can be found here:
    3. By participating in the promotion, you agree to the use of your personal data as described here.


  1. The Promoter reserves the right to verify all claims by requesting proof of purchase, address and identity (passport, driving licence or equivalent) and further verification if required and to refuse to award claims where there are reasonable grounds to believe there has been a breach of these terms and conditions or any instructions forming part of this promotion’s requirements.
  2. The Promoter reserves the right to refuse any claim, if in its reasonable view, the claimant’s conduct has been inappropriate, unlawful, or offensive or is likely to bring the promotion into disrepute.
  3. It is the responsibility of the claimant to provide correct, up-to-date details when The Promoter cannot be held responsible for claimants failing to supply accurate information which affects their claim.
  4. If for any reason any aspect of this promotion is not capable of running as planned, including by reason of infection by computer virus, network failure, bugs, tampering, unauthorised intervention, fraud, technical failures or any other cause beyond the control of the Promoter which corrupts or affects the administration, security, fairness, integrity or proper conduct of this promotion, the Promoter may in its sole discretion cancel, modify or suspend the promotion or invalidate any affected claims. If an act, omission, event or circumstance occurs which is beyond the reasonable control of the Promoter and which prevents the Promoter from complying with these terms and conditions the Promoter will not be liable for any failure to perform or delay in performing its obligation.
  5. The Promoter and its associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this promotion except for any liability which cannot be excluded by law (including personal injury, death and fraud) in which case that liability is limited to the minimum allowable by law. Your statutory rights remain unaffected.
  6. The Promoter’s decision is final with regard to all promotional matters and no correspondence will be entered into.
  7. The Promoter will not be liable for any failure to comply with its obligations or any delay in performing its obligations within these terms and conditions if an act, omission, event or circumstance occurs caused by (but not limited to) global or regional health crises, weather conditions, fire, flood, strike, hurricane, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, epidemic, pandemic, famine, plague or other natural calamities and acts of God, or any other circumstances beyond the reasonable control of the Promoter.
  8. The Promoter has no control over internet or communication networks and is not liable for any problems associated with them due to traffic congestion, technical malfunction or otherwise. The Promoter will not be held liable to any individual for any fraud committed by any third party nor for any event beyond its control including, but not limited to, user error and any network, computer, hardware or software failures of any kind which may restrict, delay or prevent participation in the Promotion.
  9. If any of these clauses should be determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from these Terms and Conditions and the remaining clauses shall survive and remain in full force and effect.
  10. These terms and conditions (and any non-contractual issues which arise out of or in connection with them) will be governed by relevant local law with any disputes as to the meaning of these Terms and Conditions shall be subject to the exclusive jurisdiction of the English and Welsh courts unless you live in another part of the UK, in which case your local courts will have jurisdiction.