Bee Road graphic

Bee Road Game Terms & Conditions

Arla Cravendale Bee Road: Terms & Conditions

Summary Terms and Conditions:

UK, 18+ only. Enter between: 13.08.2021 - 29.08.2021. Internet access required. To enter visit: No purchase necessary. Promoter: Arla Foods Limited, 4 Savannah Way, Leeds Valley Park, Leeds, LS10 1AB.


Full Terms and Conditions:


Arla Foods Limited, 4 Savannah Way, Leeds Valley Park, Leeds, LS10 1AB registered in England with company number 02143253.



The Arla Cravendale Bee Road promotion (the “Promotion”) is open to UK residents aged 18 and over only, excluding employees of the Promoter and their families, agents, or anyone else professionally connected with the Promotion.

Promotion open 13.08.2021 12:00 - 29.08.2021 17:00 (the “Promotional Period”). Players can enter once a day over the Promotional Period.

All entry instructions form part of these terms and conditions and participation in the Promotion signifies acceptance of these terms. All entries must be made directly by the person entering the Promotion. Incomplete entries and entries which do not satisfy the requirements of these terms and conditions in full will be disqualified and will not be counted. 


How to Enter:

Visit and play the Arla Cravendale Bee Road game.

The player will use either their keyboard arrow keys / touchscreen / supporting arrow buttons on screen to move their bee character around the playing screen to collect wild flowers that appear in various places. 

Each item collected will increase the player’s score and will increase the length of their ‘bee swarm’ i.e. for every flower collected, another bee will join the line of bees they need to move around the game screen. 

The game will continue until the player either: 

  • ‘Crashes’ their bee into the game screen edge 
  • ‘Crashes’ their bee into their own bee swarm 

A minimum score threshold will be set. If the player ‘crashes’ their bee and hasn’t met the minimum score threshold, they will be invited to play the game again. If the player reaches the minimum score threshold, they will have successfully completed the game and the game will continue until they ‘crash’ their bee. Players who successfully complete the Arla Cravendale Bee Road game by passing the minimum score threshold will be asked to submit their full name and valid email address in order to be entered into the prize draw to win one of fifty wooden bee hotels. Fifty (50) winners will be randomly selected (performed by a random number computer process) from all of the valid entries at the end of the Promotional Period.


Prize details

There are fifty (50) prizes available over the Promotional Period to win a ‘Woodside Wooden Insect & Bee House Natural Wood Bug Hotel Shelter Garden Nest Box’

All prizes are offered subject to availability and are non-transferable and non-exchangeable. No cash will be awarded in lieu of a prize or part of it. In the event of unforeseen circumstances, the Promoter reserves the right to substitute a prize with a prize of equal or greater value. The decisions of the Promoter are final in relation to any aspect of the Promotion, and no correspondence will be entered into.


Claiming your prize

The winners of the prize draw will be contacted via email within seven (7) working days of the end of the Promotional Period to provide their delivery address. The Promotor will use reasonable endeavours to contact winners. However, the Promoter does not accept responsibility for any emails being handled in spam. Prizes will be dispatched within 30 days of the winner claiming its prize via Royal Mail with one attempt at delivery. If delivery is not possible it will be up to the winner to collect the prize from the Royal Mail sorting office at which Royal Mail chooses to deposit the prize. The Promoter does not accept responsibility for any lost or delayed packages. Prizes can only be sent to the country of residence stated in the ‘Eligibility’ section. Where any prizes have a longer lead time, the winner will be notified of the anticipated delivery date.

For any queries relating to prizes only, please contact []. The names and location of the winners can be obtained by sending an e-mail with the subject line [Bee Road Promotion Winners] to the above address within the eight (8) week period following the end of the Promotional Period.


Data Protection:

The Promoter respects your data privacy and, as the Data Controller, will collect and process personal data about you in connection with the Promotion to contact winners, and for no other purpose. The Promoter will also share this personal data with its marketing agency who will be supporting the Promotion. If required under applicable legislation, we will share the winners’ names and prize details with the tax authorities, and we may also provide such details upon request to ASA/CAP. If you contact us, we will register the personal data that you provide to us (e.g. name, email address, request details, etc.). Visit on Arla’s privacy policy.



By entering the Promotion, all participants will be deemed to have accepted that they are bound by these terms and conditions.

The Promoter reserves the right to cancel or change the Promotion. They will only do this in exceptional circumstances. The Promoter also has the right to disqualify a participant if they tamper or abuse the entry process and they will not be entitled to the prize if they have acted fraudulently or dishonestly. The Promoter may refuse to award a prize, or seek its recovery, in the event of an entrant's fraud, dishonesty or non-entitlement under these terms and conditions.

Insofar as is permitted by law, the Promoter shall not in any circumstances be liable to compensate any participant or accept any liability for any loss, damage or personal injury or death occurring as a result of participating in the Promotion, or taking up any prize, except where it is caused by the negligence of the Promoter. Your statutory rights are not affected. These terms and conditions and any related disputes are subject to interpretation under the laws of England and Wales, and to the jurisdiction of the courts of England and Wales, unless your residential address is in Scotland or Northern Ireland, in which case local law and jurisdiction may be applied.