Too many school kids in the UK start their day hungry

School isn’t easy at the best of times, so imagine having to face it on an empty stomach. Maths can feel like rocket science and science can feel like a marathon. Classrooms should be filled with smiling faces, not empty stomachs.

So, Arla Cravendale is teaming up with the incredible Magic Breakfast charity to ensure every child gets the breakfast they need to start happy and stay focused.

More milk to more mornings­

We’re proud to help Magic Breakfast support thousands of school children across the UK with over 950,000 Arla Cravendale milk vouchers and 150,000 litres of milk donated. That’s enough for almost 8.5 million bowls of cereal!  

Donate to Magic Breakfast

Magic meets science­

Milk provides essential nutrients for children such as protein, calcium and iodine along with vitamins B2, B12 as well as potassium and phosphorous. This nutrition is crucial for a child’s development and well being.

 

4 million children are at risk of morning hunger, yet the Government’s current school breakfast programme is not reaching all the children who need it the most. Join Arla Cravendale to call for greater investment in school breakfast for children and young people and to help ensure that no child is too hungry to learn #BackingBreakfast  

JOIN US IN #BackingBreakfast

Hear from real children on the important role that having access to breakfast has on their lives.

Please note, names have been changed to protect children’s identities. 

Naomi
Naomi

“It’s awful if you need food and have anxiety, it’s like two punches in the stomach”

Elis
Elis

"When you’re hungry you get like, stomach pains, moody and grumpy and stuff. And you don’t want that. And some people just start dozing off.”

Cara
Cara

“Eating breakfast in the morning gives you stamina, energy and it also makes you think straight”

Sam
Sam

“I only had a little bit of cereal at home today ‘cos I didn’t want to waste because we only had a little bit left.”

 

Show your support

Sign-up to our #BackingBreakfast pledge to support our call for greater investment in school breakfast. You’ll also be lending your support to Magic Breakfast for future campaigns to help them reach more children and young people in need.

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