SKIMMED MILK THAT TASTES AS GOOD AS SEMI-SKIMMED
Milk lovers rejoice! We’ve freshened up fresh milk by adding this little ray of sunshine to the dairy aisle. Free of artificial ingredients and additives, the new skimmed milk sporting a yellow lid is enriched with naturally occurring milk protein to deliver a taste as good as semi-skimmed.
Yes, the milk-drinking game has been changed forever. Now, whether glugging, pouring, splashing or dashing you really can enjoy the best of both. No more compromise.
IT REALLY DOES TASTE AS GOOD AS SEMI-SKIMMED MILK
It’s a tasty claim, but to make sure we could actually make it we got the guys at Leatherhead Research to test it out. They carried out a test to find out how Arla B.O.B performed out there in the real world, with real-life people and occasions, when compared against Arla’s standard semi-skimmed milk.
208 regular consumers of fresh semi-skimmed milk (74% female, 26% male), aged between 16 and 85 years took part in the test, which included a wide range of usage occasions.
DON’T JUST TAKE OUR WORD FOR IT
The results showed that users, when questioned on ‘overall liking, aroma liking, flavour liking, texture liking and appearance liking’, couldn’t separate Arla B.O.B and Arla semi-skimmed milk.
So don’t just take our word for it, but Arla B.O.B really does taste as good as semi-skimmed milk.
What does this mean we hear you ask….
Product of the year is awarded to the best product in each category (ours was obviously milk) as voted for by a panel of industry experts and 12,000 shoppers.
Thank you all for voting and showing your support for Arla BOB. This proves you don’t have to compromise on health or taste to get a truly great product.
Each yellow-topped bottle proudly boasts the low fat content that you’d expect from skimmed milk. And although you won’t find any artificial ingredients or additives, you will find that little extra protein that makes Arla B.O.B taste as good as semi-skimmed. Deliciously uncompromising!