Arla B.O.B.


Arla B.O.B is a lovely little ray of sunshine in the dairy aisle - a fat-free skimmed milk that tastes as full-flavoured as semi-skimmed. By bringing you the best of both varieties, you’re free to glug it, pour it, splash it and dash it to your hearts content!

Arla BOB TV advertisement

Arla B.O.B.


We’ve freshened up fresh milk and aimed to change the game. B.O.B is free of artificial ingredients and additives, and is enriched with naturally occurring milk protein to deliver a taste as good as semi-skimmed. Now you can enjoy the best of both with zero compromise. 


It’s a tasty claim, but to make sure we could put our money where our milk is we got the guys at Leatherhead Research to test it out.

They went out into the world to ask real people, aged between 16 and 85 years*, how B.O.B stacked up against Arla’s standard semi-skimmed milk. When asked about the aroma, flavour, texture and appearance, consumers couldn’t tell the difference between B.O.B and semi-skimmed milk. So you don’t need to just take our word for it - Arla B.O.B really does taste as good as semi-skimmed milk.

It really does taste as good as semi-skimmed milk

The start of a new year is the perfect time to aim for the stars – eat healthier, try new things and be all around better than the year before. Why not give B.O.B a go and see whether changing up your milk makes your resolutions easier to reach?

close up of pancakes

Healthy-er American Style Pancakes

Fluffy American style pancakes made with Arla B.O.B are a little bit healthier and a lot yummier!

View the recipe

*208 regular consumers of fresh semi-skimmed milk (74% female, 26% male), aged between 16 and 85 years took part in the test, which included a wide range of usage occasions.

All Arla B.O.B. Products