Arla B.O.B

ARLA B.O.B.

Skimmed milk that tastes like semi-skimmed

Arla B.O.B is a lovely little ray of sunshine in the dairy aisle - a fat-free skimmed milk that tastes as full-flavoured as semi-skimmed. By bringing you the best of both varieties, you’re free to glug it, pour it, splash it and dash it to your hearts content!

'Skimmed milk that tastes like semi skimmed' next to an Arla B.O.B bottle
ARLA B.O.B.

Milk Lovers Rejoice!

We’ve freshened up fresh milk and aimed to change the game. B.O.B is free of artificial ingredients and additives, and is enriched with naturally occurring milk protein to deliver a taste as good as semi-skimmed. Now you can enjoy the best of both with zero compromise.

A bottle of Arla B.O.B being opened
Why not give Arla B.O.B a try?
Test the taste

Why not give Arla B.O.B a try?

Arla B.O.B is a new little ray of sunshine in the dairy aisle. Glug it, pour it, splash it or dash it, safe in the knowledge that Arla B.O.B. has the fat of skimmed milk but is as tasty as semi skimmed milk.

Nutritional information

#CHOOSEYELLOW

Arla B.O.B milk is a fat free milk that tastes just like semi-skimmed, which is why millions in the UK have now made the switch to #ChooseYellow. We are happy to share our fan’s stories and recipe inspiration, to show you how to start your day with a little ray of sunshine. They’ve made the switch to #ChooseYellow – and here’s how you can too!

Phone with influencer food image

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Roll up, roll up, and try your hand at our deliciously fun game. Just don’t knock B.O.B over!

An illustration of a fairground tent with Arla B.O.B bottles

#NOCHEATTREATS

Eating well isn't about restrictive dieting, it's about switching to a lifestyle that can be sustained all year round. We've worked with some of the best in the business to show that by making a few little changes you can have something nice, without being naughty.

Phone with influencer food image

Don't just take our word for it

It’s a tasty claim, but to make sure we could put our money where our milk is we got the guys at Leatherhead Research to test it out.

They went out into the world to ask real people, aged between 16 and 85 years*, how B.O.B stacked up against Arla’s standard semi-skimmed milk. When asked about the aroma, flavour, texture and appearance, consumers couldn’t tell the difference between B.O.B and semi-skimmed milk. So you don’t need to just take our word for it - Arla B.O.B really does taste as good as semi-skimmed milk.

Coffee in a yellow cup
*208 regular consumers of fresh semi-skimmed milk (74% female, 26% male), aged between 16 and 85 years took part in the test, which included a wide range of usage occasions.