They’re tasty claims, but to make sure we could put our money where our milk is we worked with a research agency to test it out.
Arla B.O.B Skimmed Milk - They went out into the world to ask real people, aged between 16 and 85 years*, how Arla B.O.B skimmed milk stacked up against Arla’s standard semi-skimmed milk. When asked about the aroma, flavour, texture and appearance, consumers couldn’t tell the difference between B.O.B and semi-skimmed milk.
Arla B.O.B Semi Skimmed Milk - They asked people aged between 18 – 65 years*, how Arla B.O.B Semi Skimmed milk stacked up against Arla’s standard whole milk. When asked about aroma, flavour, texture and appearance 80% agreed B.O.B Semi ‘tastes like whole milk’.
So you don’t need to just take our word for it - Arla B.O.B milk really does taste good!