From 1 June, DMK Group and Arla Foods have merged. Read the press release
Map of Ag

Map of Ag

About Map of AG

Map of Ag is a specialist agricultural data integration and insights company based in the UK and operating across Europe, Australia and New Zealand. Its team ofover 120 employees consists of the core development team, made up of project managers, data architects, business analysts and account managers, and supporting this team of data professionals are a range of domain agricultural experts including vets, sustainability consultants and precision farming specialists. These teams of experts work closely together to help derive the most innovative and robust science-based insights possible.​

Trust is at the heart of how Map of Ag operates, which is proven in its mission statement: to be the most trusted global data platform connecting farms and industry. 

Cows grazing in feild

Our partnership with Map of Ag

Map of Ag have worked with Arla since 2018 to help collate data from various farm data sources, such as the British Cattle Movement Service, the milk recorders and disease testing labs. This data generates robust and valuable insights to help with managing the farms who are part of the Arla CARE programme, which Map of Ag then use to support with knowledge exchange activities, to help drive continuous and targeted improvement on-farm. Through this, the data shows there have been a range of health, welfare and productivity improvements across the Arla CARE programme since it began, helping to increase value for Arla, its members and its customers.

Our partnership with Map of Ag
Measuring the grazing of cows

Measuring the grazing of cows

In order to measure our cows' grazing, farms will complete a data log in which they confirm the number of cows in each grazing group and the number of days grazed in that month (where a day counts as at least 6 hours). This enables a calculation of the number of grazing days per year for each group and the length of grazing periods between housing. These herd grazing logs are reviewed either during an on-farm visit or via a digital upload request. 

Cow grazing

Assessment by vets

When audited, the vet will be able to visibly assess whether the herd is grazing by physically visiting the farms on a grazing day – unless the herd cannot graze that day, whether due to weather conditions, compromised welfare or management reasons like TB testing.

In these instances, auditors would still be able to assess the extent of grazing through evidence of suitable grazing infrastructure (cow tracks, appropriate gateways, fencing etc.) and the visible status of the paddocks (plant species making up the pasture, regrowth of grazed grass etc.)

Farmers talking at work