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In submitting your entry, you confirm you have read and understand the terms and conditions of our privacy policy

  1. The Promoter: Arla Foods Limited, 4 Savannah Way, Leeds Valley Park, Leeds, LS10 1AB registered in England with company number 02143253. Entries to this address will NOT be accepted.
  2. The Promotion is open to GB residents aged 18 and over only, excluding employees of the Promoter and their immediate families, agents, or anyone else professionally connected with this Promotion.
  3. Entries are limited to one per person per day. Promotion opens 1st January 2023 00:01 - 31st December 2024 23:59 (the “Promotional Period”).
  4. All entry instructions form part of these terms and conditions and participation signifies acceptance of these terms.  
  5. How to Enter:
  6. a) Visit (the "Website").
  7. b) Enter full name, a valid email address and postal address.
  8. Prizes: There are ten (10) prizes available to be won each month during the Promotional Period. Each prize is:
  • X5 Gruffalo Back Packs
  • X5 Gruffalo Sticker Books

There will be a total of 5 winners each month, who will each get both a Gruffalo Back Pack and Sticker Book.

  1. All prizes are subject to availability, non-transferable and non-exchangeable. No other expenses will be covered other than those that are expressly set out in these terms. No cash will be awarded in lieu of any prize or part of it. In the event of unforeseen circumstances, the Promoter reserves the right to substitute a prize with a prize of equal or greater value. 
  2. Prize Allocation – Free Prize Draws:  There will be ten (10) prizes available per month during the Promotional Period. A prize draw will take place within forty-eight (48) hours after the end of each calendar month during the Promotional Period. The closing date for each monthly prize draw is midnight on the last calendar day of that month. Winners will be notified by email within seven (7) calendar days of each monthly draw. Prizes will be sent to the postal address provided at the time of entry within twenty-eight (28) calendar days of the draw. The prizes will be delivered by Royal Mail with one attempt at delivery, if delivery is not possible it will be up to the homeowner to collect the package from the sorting office. The Promoter does not accept responsibility for any lost or delayed packages. Any unclaimed or returned prizes will roll over into the following month. For any queries relating to prizes only, please contact
  3. To obtain a copy of any winners list, please send the applicable request and a self-addressed, stamped envelope to the Promoter at the address below. For a copy of the winners list, requests must be received by the Promoter no later than 6 months after the date of the applicable prize draw. Address: Arla Big Milk Gruffalo Winners List, Arla Consumer Care Team, Arla House, 4 Savannah Way, Leeds Valley Park, Leeds, LS10 1AB.
  4. No responsibility can be accepted for incomplete, lost, corrupted, damaged or delayed entries. No correspondence will be entered into.
  5. The decision of the Promoter in all matters is final and binding.
  6. The Website: The Promoter will do all that it reasonably can to ensure that the Website is functioning correctly throughout the Promotional Period. However, the Promoter will not be responsible for defects or malfunctions in the operation of the Website howsoever caused which affect the operation of the Promotion.
  7. Data Protection Statement: The Promoter (“we”) respects your data privacy and, as the Data Controller, will collect and process personal data about you in connection with the Promotion to contact winners, and for no other purpose. If required under applicable legislation, we will share your name and prize details with the tax authorities. If you contact us, we will register the personal data that you provide to us (e.g. name, email address, request details, etc.). Visit the Promoter’s full privacy notice.
  8. The Promoter reserves the right to verify all entries including but not limited to asking for address and identity details, which must be provided within fourteen (14) calendar days, and to refuse to award a prize or withdraw prize entitlement and/or refuse further participation in the Promotion and disqualify the participant where there are reasonable grounds to believe there has been a breach of these terms and conditions or any instructions forming part of this Promotion’s entry requirements or otherwise where a participant has gained unfair advantage in participating in the Promotion or won using fraudulent means.
  9. If for any reason any aspect of this Promotion is not capable of running as planned, including by reason of infection by computer virus, network failure, bugs, tampering, unauthorised intervention, fraud, technical failures or any other cause beyond the control of the Promoter which corrupts or affects the administration, security, fairness, integrity or proper conduct of this Promotion, the Promoter may in its sole discretion modify or suspend the Promotion or invalidate any affected entries/claims. If an act, omission, event or circumstance occurs which is beyond the reasonable control of the Promoter and which prevents the Promoter from complying with these terms and conditions the Promoter will not be liable for any failure to perform or delay in performing its obligation.
  10. The Promoter and its associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this Promotion or accepting or using any prize, except for any liability which cannot be excluded or limited by law (including personal injury, death and fraud).
  11. If any of these terms are determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from these terms and conditions and the remaining terms shall survive and remain in full force and effect.
  12. Any question concerning the legal interpretation of these terms will be based on English law and the Courts of England and Wales will have exclusive jurisdiction unless you live in another part of the UK, in which case your local law and jurisdiction may be applied.