WHAT Does Arla Jörd Mean?

WHAT Does Arla Jörd Mean?

Jörð is an earth goddess in Norse mythology

The mother of the god of thunder, Thor, her beautiful name means earth in old Norse. We chose the name Arla JÖRĐ because not only are our oats sourced from the Nordics, but we’re also proud of our Nordic brand heritage – it runs right down to our roots, through everything we do to create delicious great tasting products. We do things differently at Arla JÖRD, we do things Nordically.

How Do I Pronounce Jörd?

Well, we won’t sugarcoat it, It’s a tongue-twisting word, especially the ö. Starting with the ‘J’ at the front, pronounce this as a ‘Y’. Then if you think of ea in earth – you can call it Yearth, Yeard - you’re on the right track. Don’t worry about getting it wrong, we’re really not that particular about how you pronounce it.

You know, the d is actually really old and derives from the letter edh or eð. It was used in Old English, Middle English, Icelandic and Faroese. In the Middle Ages, we also used the letter in Scandinavia where it was eventually replaced with dh and later d, as we know today. You can still find the old edh letter on Faroese and Icelandic keyboards.

How Do I Pronounce Jörd?

Our Arla Jörd Range

Our refreshed range of oat- based products offers you great tasting oat-based alternatives for those who are not only one thing. Our products include a range of oat drinks in Plain, Hemp and Vanilla variants, which are delicious in coffee, overnight oats or cereals and our new Oat based fermented product range available in Strawberry and Vanilla – perfect as a snack or in a smoothie.

Our Arla Jörd Range