The good and the great of the UK foodservice industry will meet today at Dinerama, a global street food market in Shoreditch, where Arla Foods will launch its new foodservice division, Arla Pro.
The launch of Arla Pro brings together well-known brands such as Lurpak®, Anchor® and Castello®, with a new Arla back of house range. Under the division, new Arla brand products to support the food service industry will be launched from January 2018 including a full range of mozzarella consisting of diced, sliced & grated.
Between now and 2020, Arla is targeting growth of over £100m from its Arla Pro operation as part of its Good Growth Strategy 2020 to be the ‘Champions of British Dairy’.
Jonathan Dixon, Vice President of Arla Pro, attributes the growth to a growing trend of businesses looking for quality and traceability in the ingredients they use.“We’re seeing businesses choose Arla because the range of brands, products and solutions combine the best of dairy with foodservice expertise and innovation.Arla’s farmer owned model also provides full traceability of our products and ensures the highest possible standards. This is increasingly important to the end consumer and can support sales growth for the businesses working with us.”
Commenting on the new Arla range, Jonathan adds, ”We have spent the last few months working with some great businesses and the Craft Guild of Chefs to test the functionality and performance our of products and the feedback has been fantastic.”
Wholesale, foodservice, hospitality and manufacturing companies will attend today’s event which will be hosted by BBC Saturday Kitchen’s Matt Tebbutt. Other industry-leading chefs including Dave Wall from the Unruly Pig in Suffolk and John Calton from the Staith House in North Shields will also be in attendance.