Arla Foods has today (11 October 2010) announced that Ash Amirahmadi, currently the company’s vice president for milk and cream marketing, will join Arla UK’s leadership team with full responsibility for Arla UK’s milk procurement function and will also represent Arla on the Arla Foods Milk Partnership board.
Ash joined Arla in 2004, after 12 years with Unilever, as business unit director for Asda. In that role he was instrumental in securing the company’s 100 per cent supply agreement with Asda. He moved into his current role in 2007 where he has successfully driven the added value milk sales within the major retailers.
As senior vice president for milk procurement, Ash will be responsible for the UK business’ milk sourcing strategy and its execution.
Speaking about his new position, which is effective from November 1, Ash said: “This is a great opportunity and I am excited about working in partnership with both the AFMP board and our producers, building on the great work that Hanne Søndergaard and her team have already done. I am committed to the journey towards securing a sustainable supply of raw milk and bringing members of AFMP closer to their processing partner. I am proud of our producers’ dedication and achievements and look forward to continuing to build trust through openness and transparency.”
Ash’s appointment follows the announcement that Hanne Søndergaard is leaving the UK business to take up a global position as Senior Vice President - Category BSM, in Arla Foods amba based in Aarhus, Denmark.