Arla expands new Fibre yogurt range with addition of plain format
Following the launch of Arla Fibre earlier this year, Arla Foods is to expand the range with the addition of a new plain variant. Introduced in response to UK government guidelines[1] that as a nation we are not hitting the recommended 30g of fibre a day, the plain format will sit alongside the current range of four fruit-based flavours.
With no added sugar, the plain yogurt is ideal for a variety of usage occasions and provides consumers with an easy way to increase fibre intake. With 5.3g of fibre per 150g[2][, Arla Fibre’s new plain format is a low fat source of the nutrient but without the taste or texture of fibre.
James Quayle, brand manager for Arla Fibre, comments, “When developing Arla Fibre, we wanted to make sure it was tasty as well as helping to increase intake so it is easy for consumers to just swap their normal yogurt without having to make any drastic changes to their diet. With the introduction of plain into the range, this offers another choice and with plain yogurt being so versatile in usage occasions, Fibre can be enjoyed at any time in a number of different ways, whether it's breakfast or dessert,”
Introduced in January, Arla Fibre is another new innovation from the dairy co-operative that adds value to consumers modern and changing lifestyles. Expanding its range in the yogurt category, Arla Fibre is the first of its kind in the market and launched as an easy, convenient and great tasting way to eat more of the good stuff and support a balanced digestion[3]. Also high in protein and a source of calcium[4], it’s fibre for people who can’t be fussed with fibre.
Arla Fibre in plain will be available from Tesco stores nationwide on 21st May in 450g pots. For more information visit www.arlafoods.co.uk/fibre.
ENDS
About Arla
Arla Foods is a global dairy company and co-operative owned by 11,200 dairy farmers with circa 2,400 of whom are British.
Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.
Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Arla Cravendale®, and Arla Lactofree® with a turnover of €2.2 billion. The UK is largest market within the Europe Zone, contributing 35% of the zone’s turnover and also comprises 25% of the Group revenue.
As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury that later this year will become the first net zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, creameries, distribution centres and head office.
[1]The 2015 Scientific Advisory Committee Report on Carbohydrates and Health recommends that adults in the UK consume 30g of dietary fibre per day. The average UK intake is 18g. Further information available on request
[2]Supports a balanced digestion.Enjoy this yogurt as part of a balanced and healthy lifestyle. The beneficial effect is obtained with 12g of chicory inulin. This equates to three (150g) servings of Arla Fibre a day. Chicory inulin contributes to normal bowel function by increasing stool frequency
[3]Supports a balanced digestion. Enjoy this yogurt as part of a balanced and healthy lifestyle. The beneficial effect is obtained with 12g of chicory inulin. This equates to three (150g) servings of Arla Fibre a day. Chicory inulin contributes to normal bowel function by increasing stool frequency
[4]The 2015 Scientific Advisory Committee Report on Carbohydrates and Health recommends that adults in the UK consume 30g of dietary fibre per day. The average UK intake is 18g. Further information available on request