Press release

Arla brings benefits of dairy to the soft drinks category with launch of new Milk & Oats range

Modules.WebCore.Models.ViewModels.Layout.MultilineHeadingViewModel

Arla Foods is set to launch into the breakfast food-to-go market with the introduction of its new Milk & Oats range of healthy* ready to drink beverages. Bringing the benefits of dairy into the soft drinks category, Milk & Oats is a simple blend of skimmed milk, hearty wholegrain oats and natural flavour that will launch in two breakfast-inspired variants – Maple and Vanilla.

With breakfast drinks growing at 30%** year on year and milk drinks currently making up over £400m of the soft drinks category, Milk & Oats combines the convenience that on the go shoppers want that is high in fibre and protein, low in fat and a source of calcium. Its launch signals Arla’s ongoing commitment to innovation in milk and bringing new dairy products to market that add value for consumers and fit with changing, modern lifestyles.

Verity Richardson, senior category & brand manager at Arla Foods, comments, “As a nation, our eating patterns are becoming more flexible and the way we consume breakfast is changing. Traditionally, eating breakfast on the go can lead to less healthy choices, but Milk & Oats is a nutritious drink* that still gives consumers the convenience and flexibility when eating breakfast out of the home.”

Milk & Oats launches on 7th May in Nisa and Co-Op in 250ml bottles and will be available in Sainsbury’s from 28th May.

ENDS

*Contains protein Vitamin B2 and B12 that contributes to the reduction of tiredness and fatigue

**Nielsen 3rd December 2017

Arla Foods is a global dairy company and co-operative owned by 11,200 dairy farmers with circa 2,500 of whom are British.

Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.

Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Arla Cravendale®, and Arla Lactofree® with a turnover of €2.2 billion. The UK is largest market within the Europe Zone, contributing 35% of the zone’s turnover and also comprises 25% of the Group revenue.

As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury that later this year will become the first net zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, creameries, distribution centres and head office.

Press contact

Primary

Arla Foods UK Press Office

Arla UK (media queries only, no new business or sponsorship requests)