Press release

Arla brand records biggest growth among UK’s biggest 100 grocery brands

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Arla branded products recorded the largest growth of any of the 100 UK grocery brands listed, achieving growth of £37m in 2016. The Arla brand portfolio grew £8.5m more than the next closest brand (Pepsi, £29.3m), reflecting a strong sales performance of volume driven growth of 7.6% last year.

The Arla brand is the 21st most valuable grocery brand in the UK as it debuts in The Grocer’s prestigious Britain’s Biggest Brands index, an annual report of the UK’s 100 most popular names in food and drink. The achievement is in line with Arla’s UK Strategy 2020, the organisation’s most ambitious business strategy, aiming to create the Arla brand into a top household name by 2020 and establishing itself as the champion of British dairy.

Stuart Ibberson, Senior Director, Marketing, at Arla Foods UK, said:

“We are delighted with Arla’s top-drawer performance in The Grocer’s Britain’s Biggest Brand index. The growth of the Arla brand is a phenomenal achievement and reflects our position as a positive example of how product innovation can open up new possibilities for consumers and producers alike.”

“This success is driven by our commitment to the development of innovative products that cater to a variety of consumer tastes and lifestyles. Last year alone, Arla branded milk products brought in an additional £95m[1] thanks to products such as award winning Arla B.O.B and Arla Farmers Milk, keeping us on track to meet our ambitious Strategy 2020 targets.”

The Arla brand was launched in to the UK in 2015 and comprises a variety of dairy products including milk, yoghurt and cheese. Major products launched last year include Arla B.O.B, Arla Organic Farm Milk, Arla Quark and Arla Protein Cottage Cheese, adding to the already successful portfolio of Arla skyr, Protein, Cravendale and Lactofree.

The Grocer’s Britain’s Biggest Brand index for 2016 was published 17 March 2017, and ranks grocery brands according to the value of their total UK sales. Arla-owned brands Lurpak and Anchor also placed in this year’s table, finishing 14th and 70th respectively.

[1] Source: Nielsen 52 w/e 31st Dec 16. 52w/e value sales of the category, subtracting what the value of sales would be if all of Arla’s branded volume was sold at standard fresh pricing.

Arla Foods is a global dairy company and co-operative owned by 12,000 dairy farmers with circa 2,500 of whom are British.

Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.

Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Arla Cravendale®, and Arla Lactofree® with a turnover of €2.2 billion. The UK is largest market within the Europe Zone, contributing 35% of the zone’s turnover and also comprises 25% of the Group revenue.

As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury that later this year will become the first net zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, creameries, distribution centres and head office.

Press contact

Primary

Arla Foods UK Press Office

Arla UK (media queries only, no new business or sponsorship requests)

felicity.callaghan@arlafoods.com 07966136112