Press release

Consumers support Morrisons 'Milk for Farmers'

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British grocery shoppers are demonstrating their commitment to dairy farmers and overwhelmingly supporting the new Morrisons 'Milk for Farmers' range. The fresh milk, which is 100% sourced from Arla farms in the UK, is attracting an additional 10 pence per litre of milk sold which is passed back in full to Arla. As per the cooperative’s principles that its farmer owners have democratically endorsed, this will be shared amongst its 12,700 farmer-owners, 3,000 of whom are British.

To raise awareness further with consumers and the industry, Arla and Morrisons have today launched a short film featuring Arla farmer-owners talking about what 'Milk for Farmers' means to them. Click here to watch the video: https://www.youtube-nocookie.com/watch?v=_cSeTFJxxwA

Since its launch, 'Milk for Farmers' is selling multiple times ahead of forecast and if maintained, it is estimated £5 million over a year will be shared equally amongst Arla’s farmer owners.

Arthur Fearnall, Arla farmer owner and Board of Representative member, said: “We knew that consumers were keen to support the farming community but Milk for Farmers was the first time that a product campaign of this nature has been launched in such a significant way. It is promising to be an overwhelming success.

“We really appreciate what Morrisons and all our major retail customers are doing to help us champion the dairy industry and our farmer owners. This is just one of many examples across Europe where supermarkets are supporting dairy farmers and where all Arla farmers in the UK share equally in this growing pot of money.”

Ends

Notes to Editors:

https://www.youtube-nocookie.com/watch?v=_cSeTFJxxwA 

Arla Foods is a global dairy company and co-operative owned by 12,700 dairy farmers circa 3,000 of whom are British.　

Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s sixth largest dairy company and largest supplier of organic dairy products.　 Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.

Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor, Cravendale, and Lactofree. It has a turnover of £2.3 billion. As well as being number one in fresh liquid milk, butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury and has plans for it to be the first zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, distribution centres and head office.

Press contact

Primary

Arla Foods UK Press Office

Arla UK (media queries only, no new business or sponsorship requests)

felicity.callaghan@arlafoods.com 07966136112