Press release

Arla extends successful Icelandic style super yogurt range

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Arla Foods, the farmer-owned dairy company, is extending its popular Arla® Skyr range with the launch of a new delicious flavour, Blueberry & Elderberry.

The fat free, reduced sugar and high protein Icelandic style yogurt is currently having a foodie moment in the UK.

Since launching its own range of skyr products in April 2015, Arla has seen sales of £4.3m for Arla® Skyr, with a quarter of sales coming from new shoppers to the category.

The new 150g layered yogurt - a delicious natural blueberry and elderberry compote at the bottom, topped with skyr style yogurt.

Louise Hagger Brand Manager, Arla Foods UK, commented:

“We’ve had a brilliant reaction from shoppers since launching Arla® Skyr in the UK in April 2015. 

We’ve been busy behind the scenes developing new and innovative flavours that we trust consumers will love.  Blueberry & Elderberry offers something a little different - an interesting and intense flavour that makes the perfect start to the day or healthier snack

Arla Skyr Blueberry and Elderberry is available exclusively in Tesco now with other major retailers launching from early 2016. 

As well as the NEW Arla® Skyr Layered with Blueberry & Elderberry, Arla® Skyr is available in 450g pots in three flavour variants; Simply Natural, Mixed with Strawberry or Mixed with Honey and in 150g pots in five flavour variants, Layered with Sour Cherry, Layered with Strawberry, Layered with Mixed Berries. 150g pots RSP 85p and 450g RSP £1.69.

Arla Foods is a global dairy company and co-operative owned by dairy farmers circa 3,000 of whom are British.　

Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s sixth largest dairy company and largest supplier of organic dairy products.　 Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.

Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor, Cravendale, and Lactofree. It has a turnover of £2.3 billion. As well as being number one in fresh liquid milk, butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury and has plans for it to be the first zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, distribution centres and head office.

Press contact

Primary

Arla Foods UK Press Office

Arla UK (media queries only, no new business or sponsorship requests)

felicity.callaghan@arlafoods.com 07966136112