Press release

Arla butter brand Lurpak® takes the top UK spot

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Lurpak® is now the UK’s number one selling butter and margarine brand both in terms of sales volume and value, according to latest market data from AC Nielsen.

Lurpak®, produced by the UK’s largest dairy company and cooperative, Arla, has been number one in terms of value for the last seven years. Today, the brand is worth £299m, a 2.7% year on year increase, and £130m more than closest rival Flora. In volume terms, sales of Lurpak exceeded sales of Flora by 500 tonnes in the latest 52 weeks.

Stuart Ibberson, Business Unit Director at Arla Foods, said: “Lurpak’s performance is exceptional when you consider how the market is performing and it is fantastic that we can celebrate our new No.1 volume status. Butter is steadily overtaking margarine in public opinion and this highlights that trend.

“Lurpak® is a premium quality brand, and its growth reflects the choices many people are taking when it comes to food and ingredients. By investing in new products, including the Cook’s Range products which appeal to passionate cooks, we have been able to really drive brand growth.”

Arla is the UK’s largest supplier of butter and spreads, and also home to a range of household dairy brands including Castello, Anchor and Cravendale.

Data source: AC Nielsen w/e 21st June 2014


Arla Foods is a global dairy company and co-operative owned by 12,600 dairy farmers circa 2,800 of whom are British.　

Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s sixth largest dairy company and largest supplier of organic dairy products.　 Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.

Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor, Cravendale, and Lactofree. It processes 3.5 billion litres of milk a year and has a turnover of £2.2 billion. As well as being number one in fresh liquid milk, butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury and has plans for it to be the first zero carbon site of its kind. The UK business has a team of approximately 4,000 colleagues located at its dairies, distribution centres and head office.

 

Press contact

Primary

Arla Foods UK Press Office

Arla UK (media queries only, no new business or sponsorship requests)

felicity.callaghan@arlafoods.com 07966136112