Press release

Arla butter brand Anchor® launches second TV advert from £14m ‘Glorious Nothing Days’ marketing campaign

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As part of its ‘Tastes Like Home’ brand positioning, Arla's butter brand, Anchor® is launching a new TV campaign for Anchor® Spreadable which will run from 21 July through to September on both satellite and terrestrial channels. The 30 second advert follows the same creative theme as the brand’s recent Anchor® Cheddar advert, focusing on ‘Glorious Nothing Days’ when family is just family.

The Anchor® Spreadable advert focuses on celebrating everyday family moments where Anchor® Spreadable plays a central role. Throughout the advert the brand creates an emotional connection between consumers and their food moments by using a real family to engage with viewers; highlighting genuine everyday interaction and emotions.

To drive further awareness of Anchor® Spreadable the new TV advert will be supported by a radio, outdoor, VOD (video on demand) and a print advertising campaign.

Louise Goodyear, Senior Anchor® Brand Manager at Arla Foods, comments: “2014 is a big year for Anchor® as a cross dairy brand and our TV campaign reflects this with two different creative’s featuring throughout the course of the year to showcase some of our dairy portfolio.  Following the Anchor® Cheddar TV advert, which ran earlier this year, we’re excited to launch the next creative with our Anchor® Spreadable advert which celebrates the everyday moments that bring us together on those bread and butter days where Anchor® plays a key role.  Retailers should make sure they stock up on all products from the Anchor® portfolio to take full advantage of the halo effect created by the TV advert and wider marketing campaign.”

The new advert can be viewed in the video section.

Arla Foods is a global dairy company and co-operative owned by 12,600 dairy farmers circa 2,800 of whom are British.　

Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s sixth largest dairy company and largest supplier of organic dairy products.　 Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.

Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor, Cravendale, and Lactofree. It processes 3.5 billion litres of milk a year and has a turnover of £2.2 billion. As well as being number one in fresh liquid milk, butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury and has plans for it to be the first zero carbon site of its kind. The UK business has a team of approximately 4,000 colleagues located at its dairies, distribution centres and head office.

 

Press contact

Primary

Arla Foods UK Press Office

Arla UK (media queries only, no new business or sponsorship requests)

felicity.callaghan@arlafoods.com 07966136112