Bowlers are being buttered up this summer thanks to sponsorship from Arla.
Yorkshire Butter, which is produced at Arla Foods Settle Creamery, has contributed prize money to two major tournaments in the country.
And interest in the sport must be spreading as all 128 places for the Yorkshire Butter Classic were taken up weeks in advance.
Yorkshire Butter banners will decorate the greens and there will be sampling opportunities at the qualifying games and the final.
Also being backed is the Yorkshire Butter Pudsey Classic, for which qualifying rounds start in August leading to the final at Pudsey Bowling Club on October 8.
"Yorkshire Butter is showing good growth and it will certainly enjoy plenty of exposure in these two competitions," said Suzannah Kinsella, group brand manager.
Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion litres of milk a year Arla continues to be one of the UK’s leading dairy companies and a supplier of fresh liquid milk and cream to the top seven retailers.
Over 2,500 daily deliveries are made directly to stores nationwide and Arla brands can be found across the dairy category. As well as the leader of the butter, spreads and margarine sector, and a major supplier of other added value products including flavoured milk and cheese, Arla continues to build working relationships with Arla Foods Milk Partnership, a unique group of dairy farmers, which supplies around 90 per cent of Arla's total milk requirements.
Behind this leading business is a team of circa 2,800 people across the UK located at our dairies, distribution centres and head office.
