The history of Lurpak®

Danish butter has always been famous for them. Which is why in 1888 inferior butters were prevented from masquerading as their Danish counterparts, by the creation of just one brand for all Danish butter. This was the 'Lurmark' registered on 23rd October 1901 as the trademark for quality Danish butter.

You can still see this mark on Lurpak® today. It features entwined 'lurs' Bronze Age musical instruments that have become symbols of Denmark. From 1911 only dairies participating in a rigorous system of regular blind tastings could use the Lurmark Danish Butter brand.

These quality controls are still practiced today. In fact, to ensure that the Lurpak® you put in your fridge remains the premium butter you love; our dairies have to submit samples to a trained panel of independent experts every week. Good food deserves nothing less.

The Danish Dairy Board owns the Lurpak® brand.