Arla White Wednesdays recognised for marketing opportunist award
Congratulations to the Arla cross-functional team who collaborated with Space for the White Wednesdays campaign to win the MAA #DoDifferent Award for Opportunist Campaigns.
The MAA (Marketing Agencies Association) recognised the success of White Wednesdays. The fully integrated campaign set about informing a sympathetic, dairy-loving nation that they could support the future of dairy simply by choosing Arla products, as all profits go directly to the farmers and their families.
From a Farmer Christmas film that went viral, a giant milk fountain on the South Bank and a herd of white cows roaming around London, to in-store POS, magazine ads and 100s of staff and farmers handing out Christmas cards, it was all about getting our farmer-owned message out there in the run up to Christmas.
The #DoDifferent Awards celebrate the people who are championing innovation and originality.
Arla skyr takes home DBA Design Effectiveness Gold Award
Arla skyr, the Icelandic style yogurt, has won a gold award at the DBA Design Effectiveness Awards in the category of 'design driving change in a global business'. Arla won the award with Elmwood, the packaging design agency for Arla skyr.
The DBA Design Effectiveness Awards recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon business success.
Judged by business leaders and entered jointly by client and designer, the Awards draw focus onto design's strategic and commercial value to business.
Arla triumphs again at Product of the Year Awards
Arla Foods UK has capped off an incredible first year for Arla B.O.B after it was awarded ‘Product of the Year 2017’ in the milk category. Launched exactly a year ago by the farmer-owned dairy company, Arla B.O.B was recognised by the highly prestigious consumer survey on innovation.
Product of the Year is the world’s largest consumer award for product innovation, voted for by over 11,600 people. Last year, Arla’s innovation was acknowledged with Arla skyr winning the ‘Product of the Year 2016’ in the yogurt category.
Following its success as Product of the Year 2016 in the Yogurt category, the Arla skyr team was awarded the Campaign of the Year at this year’s award ceremony in London. The award recognises the best use of the Product of the Year 2016 logo in campaigns throughout the year.
Arla's Chris Hay wins 'Dairy Technology Student of the Year' award
Congratulations to Chris Hay, Arla Foods colleague at our Melton Mowbray site, who has won the inaugural Dairy Technology Student of the Year competition. Chris was presented with the award at the Nantwich International Cheese Show.
The nationwide competition from the Society of Dairy Technologists can be entered by any student within the dairy industry. Chris submitted a project he has been working on at the Arla Melton Mowbray site. The project objective was to understand the effect of increased humidity on Stilton cheese, leading to increased moisture control and an annual payback of several hundred thousand pounds per annum. The project included his recommendation to the business which will result in a return of investment within two years.
Chris is part of the award-winning Eden programme, developed by the UK dairy industry driven and supported by leading dairy companies including Arla, to produce the next generation of world-class talent. The Eden Dairy Technologist Programme covers the technology, the chemistry, the processes, the machinery and the management procedures surrounding dairy, leading to a Foundation Degree in Dairy Technology.
Arla's Double Gloucester voted 'The Champion UK Cheese'
One of the most prestigious cheese awards, ‘The Champion UK Cheese’ has been won by Arla Foods for its Taw Valley Creamery Double Gloucester.
It was awarded at the Nantwich International Cheese Show, the biggest cheese event of its kind in the world. More than 200 judges spent their time judging a total of 5,000 cheeses from across the globe.
Over half of the entries were from UK processors and of those, the judges chose the Taw Valley Creamery Double Gloucester as the UK Champion.
The award was presented to cheese graders from Taw Valley Creamery Hayley Collins and Colin Ewen.
Arla cheeses won five trophies, including best Stilton and English Cheese and over 30 Arla cheeses received gold, silver or bronze medals.
Cheeses from Arla’s five creameries have so far won a staggering 169 awards this year during the cheese awards season at events such as The Royal Highland Show, Great Yorkshire Show and Devon Country Show.
June 2016: World Dairy Innovation Awards - winner of best environmental sustainability initiative
Arla has been awarded Best Environmental Sustainability Initiative, at the World Dairy Innovation Awards 2016, in recognition of its commitment to animal welfare and responsible use of antibiotics.
The award also acknowledges Arla’s recent selective dry cow therapy workshops for Arla farmers which focused on minimising the risk of infection in the run up to calving, particularly mastitis, and reducing the requirement for antibiotics.
Vicky Porteus, Arla’s senior manager for quality, assurance and sustainability, said the award was a great achievement: “The roll out of Arlagården and the subsequent ongoing focus on selective dry cow therapy has been a huge team effort.
“From the seminars which we held for over 300 vets to the 1,750 farmers who attended the recent workshops everyone has worked together to try and ensure that antibiotics aren’t used preventively. Arla and its farmer owners are leading the way in the UK with this initiative. The award recognises that and the positive work that is ongoing by Arla in this important area.”
Arla Big Milk was also celebrating after being crowned winner of the Best Children’s dairy product at the awards.
June 2016: Arla is a 'front-runner' in sourcing sustainable soy
In the recently published WWF Soy Scorecard, Arla was recognised as a 'front-runner' in the move towards sustainable soy. The Scorecard assesses the performance of 133 European companies on their use of responsible soy in the feed used to produce meat, eggs and dairy products.
Arla scored 21.5 of 24 point on the scorecard.
April 2016: Nisa Award win
Arla has been awarded Nisa’s Private Label Supplier of the year across all food categories.
The award recognises Arla’s support and focus in providing a first class service to the convenience retailer, on fresh milk and also the work on Nisa’s own label brands, including both heritage butter and cheddar.
Paul Adamson-Biott, Arla’s business manager on convenience, within the multi-channel team, said: “Having built up a long standing strategic working relationship with Nisa over many years, covering both our branded, and a significant proportion of Nisa’s Heritage own label portfolio, we were delighted to accept the award of ‘Private Label Supplier of the Year’.
October 2015: Arla farmer crowned champion of champions at Farmers Weekly Awards 2015
In a first for the Farmers Weekly Awards, a dairy farmer was crowned ‘Farmer of the Year’ last night in London. It is the most prestigious award of the night and is chosen from all the winners on the night.
Arla farmer owners Peter and Di Wastenage, who’s farm is in Devon, had already been awarded the Best Dairy Farmer earlier in the evening but were stunned to have their names read out on for the Farmer of the Year 2015 award. The award was presented by the Rt Hon Liz Truss MP, Secretary of State for Environment, Food and Rural Affairs.
Di Wastenage commented after the ceremony: “It was amazing to receive the award for Best Dairy Farmer but to then be awarded Farmer of the Year was a lovely surprise to end a great evening especially as no Dairy farm has ever won it before. We dedicate it to everyone involved in our farming business, all the other Arla farmers and also the Dairy Industry as whole who have had a challenging year.”
April 2015: Arla Foods UK wins 2015 Dairy Supplier in The Grocer’s ‘Supplier of the Year’ competition
Arla Foods, the farmer-owned dairy company, has been voted best in sector in The Grocer’s ‘Supplier of the Year 2015’ for both branded and own-label by buyers from the UK’s leading supermarkets as well as many other key players in the retail grocery trade.
The company was described by one buyer as “slick with consistent delivery”. Another buyer said Arla is a “dynamic supplier with a clear strategy that underpins everything they do” and is “a champion” within its categories.