Cereal with strawberries

Arla Cravendale - Deliciously Fresh for Longer


Summary Terms and Conditions:

UK (excluding NI), 18+ only. Enter between: 24.10.19 & 10.11.19. Internet access required. To enter visit: https://www.arlafoods.co.uk/brands/arla-cravendale/its-not-milk-competition/. No purchase necessary. For full T&Cs visit: https://www.arlafoods.co.uk/brands/arla-cravendale/its-not-milk-competition/ Promoter: Arla Foods Limited, 4 Savannah Way, Leeds Valley Park, Leeds, LS10 1AB.

Full Terms and Conditions

The Promoter: Arla Foods Limited, 4 Savannah Way, Leeds Valley Park, Leeds, LS10 1AB registered in England with company number 02143253. Entries made in writing to this address will NOT be accepted; to be in with a chance of winning, please follow the instructions below.


The promotion is open to UK residents (exluding NI) aged 18 and over only, excluding employees of the Promoter with this Cravendale promotion (the “Promotion”).

Entries are limited to one per entrant. The Promotion opens 24.10.19 00:01 (the “Opening Date”) to 10.11.2019 23:59 (the “Closing Date”, the period from the Opening Date to the Closing Date hereinafter referred to as the “Promotional Period”). Any entry received outside of the Promotional Period will be automatically disqualified. 

All entry instructions form part of these terms and conditions and participation signifies acceptance of these terms.  

All entries must be made directly by the person entering the Promotion and not on behalf of a third party.

Bulk entries from trade, consumer groups or third parties will not be accepted, nor will entries automatically generated by a computer. Incomplete, late or illegible entries (or entries not received) and entries which do not satisfy the requirements of these terms and conditions in full will be disqualified and will not be counted. No liability is accepted for illegible, incomplete or late entries regardless of cause (including, but not limited to, any postal, equipment or Website failure). 

How to Enter the Prize Draw:

a) Visit https://www.arlafoods.co.uk/brands/arla-cravendale/its-not-milk-competition/ (the "Website");

b) Enter full name, contact phone number and a valid email address;

c) Enter your three (3) answers to the Cravendale It’s Not Milk Advert questions. One entry per person. 

  • What newspaper is the cat reading?
  • Who is the opponent of Itsnotavic in the tennis match? 
  • What’s the name of our singing milkman? 

d) If you get all three (3) answers right (and your entry is valid), you will then be entered into the free prize draw (details below, the “Prize Draw”) and in with a chance of winning any one (1) of the following prizes determined by Arla in its sole discretion (the prize won hereinafter referred to as your “Prize”): 

There are five (5) prizes available to be won from all valid entries during the Promotional Period. The Prize awarded will be decided in the Promotor’s discretion. 

  • 4 x Bose Headphones QuietComfort 35 wireless headphones II in black
  • 1 x Kindle Paperwhite - Waterproof, 6" High-Resolution Display, 8GB in black
  • 1 x Nikon COOLPIX B500 Digital Camera, 16MP in black

The Prize is non-transferable and cannot be exchanged. No cash will be awarded in lieu of the Prize or part of it. In the event of unforeseen circumstances, the Promotor reserves the right to substitute the Prize with a prize of equal or greater value. 

The Prize Draw:

The Prize Draw will be conducted within 10 days of the Closing Date. Five (5) winners will be selected at random from all valid entries by a computer automated process (each hereinafter referred to as the “Winner”). The decisions of the Promoter are final in relation to any aspect of the Prize Draw and no correspondence will be entered into about it. Each Winner, who answered all questions correctly, will be notified via an email notification (the “Win Notification”) sent to the email address provided for entry within 5 days of the Prize Draw.  

The Winner must claim its Prize by replying to the Win Notification confirming delivery details for its Prize. The Winner has 10 days to claim its prize from the date on which the Win Notification is sent. The Promotor will use reasonable endeavours to contact the Winner; however, if its Prize is not claimed within 10 days of the Win Notification, the Winner’s Prize will be forfeited and the Promoter will be entitled (but shall not be obliged) to select another winner using the same process outlined above (in which case, for the purposes of these terms and conditions the newly selected winner shall be the “Winner” and the same rules about claiming the Prize apply). 

The Promotor shall use reasonable endeavours to provide the Prize within 30 days following the Closing Date, however the exact date of dispatch is dependent on when the Winner validly claims the Prize. Once the Prize has been validly claimed in accordance with the instructions above, the Promotor will use reasonable endeavours to deliver the Prize within 10 days of the Winner claiming its Prize via second class Royal Mail with one attempt at delivery. If delivery is not possible it will be up to the Winner to collect the Prize from the Royal Mail sorting office at which Royal Mail chooses to deposit the Prize. The Promoter does not accept responsibility for any lost or delayed Prize. Prizes can only be sent to the country of residence stated in the ‘Eligibility’ section above. Where a Prize has a longer lead time, the Winner will be notified of the anticipated delivery date.

For any queries relating to the Prize only, please contact our third party supplier by writing to Cravendale Coffee competition, FPP, 7 Park Row, LS1 5HD. 

Data Protection and Publicity:

The Promoter must either publish or make available information that indicates that a valid award took place and therefore will publish or make available a list of the Winners’ surnames and/or counties to members of the public or regulators who request such details at any time up to 3 months from the Closing Date. Entrants can object to such disclosure, or request that disclosure be limited in scope by emailing hello@arlafoods.com. However, we may, notwithstanding any objection, disclose the information to the Advertising Standards Authority if required to do so. You may request a copy of the Winners’ details by sending a stamped addressed envelope to Arla Foods Limited, 4 Savannah Way, Leeds Valley Park, Leeds, LS10 1AB. 

The Promoter will only use the personal details supplied for the running of the Promotion, administering the Prize Draw, and contacting the Winners and distributing the Prizes, and for no other purpose, unless we have your explicit consent or another lawful basis for such processing. Please note that in order to provide the Prizes, the Winners’ details will be passed to our third-party supplier FPP who shall be responsible for delivery of the Prizes. Your personal details will at all times be kept confidential and in accordance with the Arla Privacy Policy available at: https://www.arlafoods.co.uk/legal-information/privacy-policy/.


By entering this Promotion, all entrants will be deemed to have accepted that they are bound by these terms and conditions. If you do not agree to be bound by these terms and conditions, you should not participate in the Promotion. 

The Promoter (and its affiliated companies) reserves the right to cancel or change the Promotion without liability. They will only do this in exceptional circumstances. The Promoter also has the right to disqualify a participant if they tamper or abuse the entry process and an entrant will not be entitled to a Prize if the Promotor reasonably believes an entrant has acted fraudulently or dishonestly or otherwise not in accordance with these terms and conditions. The Promoter may refuse to award a Prize, or seek its recovery, in the event of an entrant's fraud, dishonesty or non-entitlement under these terms and conditions. 

Insofar as is permitted by law, the Promoter shall not in any circumstances be liable to compensate the Winner(s) or accept any liability for any loss, damage or personal injury or death occurring as a result of taking up a Prize except where it is caused by the negligence of the Promoter. Your statutory rights are not affected. These terms and conditions and any related disputes are subject to interpretation under the laws of England and Wales, and to the exclusive jurisdiction of the courts of England and Wales unless your residential address is in Scotland or Ireland, in which case you may bring proceedings in your local courts.