Cravendale is to extend its ready-to-drink 284ml bottles into a four bottle multi-pack format. The Cravendale semi-skimmed multi-pack and CRAVENDALE Hint Of...Wild Strawberry multi-pack will offer shoppers a significant price saving compared to individual bottles.
Cravendale and Cravendale Hint Of...will be the first branded dairy drinks available in a chilled multi-pack format and the multi-packs will offer consumers better value for increased weight of purchase.
Targeting parents seeking a convenient, cost effective and healthy alternative for children's lunchboxes, the Cravendale multi-packs will also appeal to 'on the go' adults looking for a nutritious snack, or an isotonic boost following a workout. Recent studies have suggested that milk is more effective at re-hydrating than water or isotonic drinks*
All Cravendale milks are 100% natural, have no added additives or preservatives, and undergo a further filtration process after pasteurisation which results in a fresher tasting, purer milk.
* Chocolate Milk: The New Sports Drink? Richard Sine. Published on Web MD Medical News. February 2006