Lurpak® Slightly Salted Mini Block
Made with fresh cream and a sprinkling of salt, new Lurpak® Mini Blocks are smaller than a credit card. The Danish Dairy Board owns the Lurpak® brand.
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At 50g, they're the perfect portion size to fit most recepies and are ideal for smaller households. So you can enjoy just the right amount of butter as and when you need it. Whether you're whipping up a batch of biscuits, making pastry or simply melting one over crushed new potatoes, new Lurpak® Mini Blocks prove that good things really do come in small packages.
Lurpak® Salted Mini Block 50g
The history of Lurpak®
Genuine excellence and flavour are hard-earned qualities. Danish butter has always been famous for them. Which is why in 1888 inferior butters were prevented from masquerading as their Danish counterparts, by the creation of just one brand for all Danish butter.
This was the 'Lurmark' - registered on 23rd October 1901 as the trademark for quality Danish butter. You can still see this mark on Lurpak® today. It features entwined 'lurs' - Bronze Age musical instruments that have become symbols of Denmark.
From 1911 only dairies participating in a rigorous system of regular blind tastings could use the Lurmark Danish Butter brand. These quality controls are still practiced today. In fact, to ensure that the Lurpak® you put in your fridge remains the premium butter you love; our dairies have to submit samples to a trained panel of independent experts every week. Good food deserves nothing less.
The Danish Dairy Board owns the Lurpak® brand.