Kids Closer to Nature
As part of Arla’s Closer to Nature ambitions a campaign, aimed at encouraging more children to enjoy the great outdoors, launched in January 2011.
Kids Closer to Nature is a programme that will see Arla develop a range of activities throughout 2011 and is designed to encourage children of all backgrounds and locations to experience the great outdoors and take them Closer to Nature on a daily basis.
As part of the campaign, a grant scheme for members of the public to create natural spaces is also being launched. Alongside all of this activity, Arla has developed a Kids Closer to Nature online adventure club, which is being supported by television celebrities Chris Packham and Philippa Forrester. The Nature Adventure Club provides parents, teachers and children with exciting incentives to go outside and learn about all aspects of nature throughout the seasons whether it’s in their back garden, local park, or school playing fields.
To ensure as many children as possible benefit from these initiatives, Arla is also working with the National Schools Partnership on a range of resources for primary school teachers to encourage pupils to explore and understand nature through links to the national curriculum.
Through Closer to Nature Arla has identified the opportunity to raise awareness of the increasing number of children who are not playing outside or interacting with nature and its aim is to turn this trend around.
Click here to view the Kids Closer to Nature website
Click here to view the Nature Adventure Club