ARLA BEST OF BOTH
SKIMMED MILK THAT TASTES AS GOOD AS SEMI-SKIMMED
Milk lovers rejoice! We’ve freshened up fresh milk by adding this little ray of sunshine to the dairy aisle. Free of artificial ingredients and additives, the new skimmed milk sporting a yellow lid is enriched with naturally occurring milk protein to deliver a taste as good as semi-skimmed.
Yes, the milk-drinking game has been changed forever. Now, whether glugging, pouring, splashing or dashing you really can enjoy Best of Both. No more compromise.
IT REALLY DOES TASTE AS GOOD AS SEMI-SKIMMED MILK
It’s a tasty claim, but to make sure we could actually make it we got the guys at Leatherhead Research to test it out. They carried out a test to find out how Best of Both performed out there in the real world, with real-life people and occasions, when compared against Arla’s standard semi-skimmed milk.
208 regular consumers of fresh semi-skimmed milk (74% female, 26% male), aged between 16 and 85 years took part in the test, which included a wide range of usage occasions.
DON’T JUST TAKE OUR WORD FOR IT
The results showed that users, when questioned on ‘overall liking, aroma liking, flavour liking, texture liking and appearance liking’, couldn’t separate Best of Both and Arla semi-skimmed milk.
So don’t just take our word for it, but Best of Both really does taste as good as semi-skimmed milk.
Each yellow-topped bottle proudly boasts the low fat content that you’d expect from skimmed milk. And although you won’t find any artificial ingredients or additives, you will find that little extra protein that makes BOB taste as good as semi-skimmed. Deliciously uncompromising!