Arla B.O.B Skimmed milk that tastes tasty

Arla B.O.B is a new little ray of sunshine in the dairy aisle. It gives you the best of both worlds, a fat-free skimmed milk that tastes as good as semi-skimmed.

Glug it, pour it, splash it or dash it to your hearts content! 

ARLA B.O.B

SKIMMED MILK THAT TASTES AS GOOD AS SEMI-SKIMMED

Milk lovers rejoice! We’ve freshened up fresh milk by adding this little ray of sunshine to the dairy aisle. Free of artificial ingredients and additives, the new skimmed milk sporting a yellow lid is enriched with naturally occurring milk protein to deliver a taste as good as semi-skimmed.

Yes, the milk-drinking game has been changed forever. Now, whether glugging, pouring, splashing or dashing you really can enjoy the best of both. No more compromise. 

IT REALLY DOES TASTE AS GOOD AS SEMI-SKIMMED MILK

It’s a tasty claim, but to make sure we could actually make it we got the guys at Leatherhead Research to test it out. They carried out a test to find out how Arla B.O.B performed out there in the real world, with real-life people and occasions, when compared against Arla’s standard semi-skimmed milk.

208 regular consumers of fresh semi-skimmed milk (74% female, 26% male), aged between 16 and 85 years took part in the test, which included a wide range of usage occasions.

DON’T JUST TAKE OUR WORD FOR IT

The results showed that users, when questioned on ‘overall liking, aroma liking, flavour liking, texture liking and appearance liking’, couldn’t separate Arla B.O.B and Arla semi-skimmed milk.

So don’t just take our word for it, but Arla B.O.B really does taste as good as semi-skimmed milk.

NUTRITIONAL NEED-TO-KNOWS

Each yellow-topped bottle proudly boasts the low fat content that you’d expect from skimmed milk. And although you won’t find any artificial ingredients or additives, you will find that little extra protein that makes Arla B.O.B taste as good as semi-skimmed. Deliciously uncompromising!

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